⁄ Client

Tommy Hilfiger

⁄ Année

2023

⁄ Mission

360 Animation On_Off Line
Key Visuals, Shooting,
Pack, Coffrets,
Retail, Merch,
Digital Assets,Vidéos

Breeze of the marina.

Take a walk on the seaside and feel the refreshing air of the Tommy Hilfiger Spring.
Through the marina, follow the pop-twisted-wake and meet the three sailors fragrances.

⁄Nautical.

Celebrating Tommy’s love for nautical lifestyle, energized with bold maritime codes in the brand’s signature red, white, and blue. The collection features Breton and Ithaca shirting stripes inspired by sailing heritage.

An Effortless Summer Trip

The visual inspiration has the ease of effortless summer style, but with a confidence that feels ready to step off the ferry and back into the city.
 
 

Fashion inspiration.

Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], was all aboard at New York Fashion Week, presenting the Spring ‘25 collection on Sunday, September 8th. Set on the decommissioned MV John F. Kennedy, previously the Staten Island Ferry, the show celebrated Tommy’s love for nautical lifestyle, energized with bold maritime codes in the brand’s signature red, white, and blue.
The collection features Breton and Ithaca shirting stripes inspired by sailing heritage. Archival regatta jackets and utility pants are designed to be light and fluid, crafted from sail-cloth. Classic prep is refreshed. Looks inspired by the comfort of the captain’s quarters. It’s the New American Prep wardrobe, fusing vibrant Ivy League style with everyday coastal functionality.

Set the Sails!

Return to the brand roots, unveiling this Spring/Summer 2025 fragrance collection in a narrative setting aboard the historic ferry MV John F. Kennedy. Anchored at Pier 17 in Manhattan, the ferry was the perfect backdrop.

Retail and Merch

Reimagine and adapt the nautical style that has long been a signature of the brand.

360 Overview

How to tell the story and create a global 360 concept and experience through out all the touchpoints and assets !