Develop and Convey
Clé de Peau Beauté DNA
on New International Key Markets.

Clé de Peau Beauté products were created to empower skin to reach this highly desired state of harmony – the key to skin’s radiance, and optimal qualities of texture, tone and contour.

SHISEIDO wished to lead a global Creative Thinking on internal education tools. SPECIMENS carried out the strategic project, created, developed and produced new education tools for internal use.